In July 2007, the company announced that it had met its target, set in 2004, to recycle one billion pounds of electronics, toner and ink cartridges. It has set a new goal of recycling a further two billion pounds of hardware by the end of 2010. In 2006, the company recovered 187 million pounds of electronics, 73 percent more than its closest competitor.
In 2008, HP released its supply chain emissions data – an industry first.In September 2009, Newsweek ranked HP #1 on its 2009 Green Rankings of America's 500 largest corporations.According to environmentalleader.com, "Hewlett-Packard earned its number one position due to its greenhouse gas (GHG) emission reduction programs, and was the first major IT company to report GHG emissions associated with its supply chain, according to the ranking. In addition, HP has made an effort to remove toxic substances from its products, though Greenpeace has targeted the company for not doing better."
HP took the top spot on Corporate Responsibility Magazine's 100 Best Corporate Citizens List for 2010.The list is cited by PR Week as one of America's most important business rankings. HP beat out other Russell 1000 index companies because of its leadership in seven categories including environment, climate changes and corporate philanthropy. In 2009, HP was ranked fifth.
Fortune magazine named HP one of the World’s Most Admired Companies in 2010, placing it No. 2 in the computer industry and No. 32 overall in its list of the top 50. This year in the computer industry HP was ranked No. 1 in social responsibility, long-term investment, global competitiveness, and use of corporate assets.
In May 2011, HP released its latest Global Responsibility report covering accomplishments during 2010.The report, the company’s tenth, provides a comprehensive view of HP’s global citizenship programs, performance, and goals and describes how HP uses its technology, influence, and expertise to make a positive impact on the world. The company’s 2009 report won best corporate responsibility report of the year.The 2009 reports claims HP decreased its total energy use by 9 percent compared with 2008. HP recovered a total of 118,000 tonnes of electronic products and supplies for recycling in 2009, including 61 million print cartridges.
In an April 2010 San Francisco Chronicle article, HP was one of 12 companies commended for "designing products to be safe from the start, following the principles of green chemistry." The commendations came from Environment California, an environmental advocacy group, who praised select companies in the Golden State and the Bay Area for their efforts to keep our planet clean and green.
In May 2010, HP was named one of the World’s Most Ethical Companies by Ethisphere Institute. This is the second year in a row HP has made the list. Ethisphere reviewed, researched and analyzed thousands of nominations in more than 100 countries and 35 industries to create the 2010 list. HP was one of only 100 companies to earn the distinction of top winner and was the only computer hardware vendor to be recognized. Ethisphere honors firms that promote ethical business standards and practices by going beyond legal minimums, introducing innovative ideas that benefit the public.
HP is listed in Greenpeace’s Guide to Greener Electronics that ranks electronics manufacturers according to their policies on toxic chemicals, recycling and climate change. In October 2010, HP secured the 4th place (out of 18) in this ranking (climbing up 4 places) with an increased score of 5.5 (up from 4.9). This improvement was mainly caused by the progress in bringing products that are free from PVC and BFRs onto the market and a new commitment to phase out beryllium and compounds by July 2011.Moreover, HP aims to complete its phase out of toxic vinyl plastic (PVC) and brominated flame retardands (BFRs) in 2011.Greenpeace gives HP credit for having many PVC and BFR-free products on the market, including a desktop PC with PVC-free power supply, several series of notebooks, another desktop and two LCD monitors. It has also recently launched the first PVC free printer.
HP has earned recognition of its work in the area of data privacy and security.In 2010 the company ranked No. 4 in the Ponemon Institute's annual study of the most trusted companies for privacy.Since 2006, HP has worked directly with the U.S. Congress, the Federal Trade Commission (FTC), and the Department of Commerce to establish a new strategy for federal legislation.HP played a key role in work toward the December 2010 FTC report “Protecting Consumer Privacy in an Era of Rapid Change.”
After winning nine straight annual “Most Respected Company in China” awards from the Economic Observer and Peking University, HP China has added the “10 Year Contribution” award to its list of prestigious accolades. The award aims to identify companies doing business in China with outstanding and sustained performance in business operations, development and corporate social responsibility.
Brand:
According to a Business Week Study, HP is currently the world's 11th most valuable brand.Since its creation, the HP Logo has remained largely the same. Because of its extreme simplicity, the logo is recognized all over the world.
HP has many sponsorships. One well known sponsorship is of Walt Disney Worlds's Epcot Park's Mission: SPACE.From 1995 to 1999 they were the shirt sponsor of Premier League club Tottenham Hotspur F.C.From 1997 to 1999 they were sponsors of Australian Football League club North Melbourne Football Club.They also sponsored the BMW Williams Formula 1 team until 2006 (a sponsorship formerly held by Compaq), and as of 2010 sponsor Renault F1.Hewlett-Packard also has the naming rights arrangement for the HP Pavilion at San Jose, home of the San Jose Sharks NHL hockey team.
After the acquisition of Compaq in 2002, HP has maintained the "Compaq Presario" brand on low-end home desktops and laptops, the "HP Compaq" brand on business desktops and laptops, and the "HP ProLiant" brand on Intel-architecture servers. (The "HP Pavilion" brand is used on home entertainment laptops and all home desktops.)
HP uses DEC's "StorageWorks" brand on storage systems; Tandem's "NonStop" servers are now branded as "HP Integrity NonStop".
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